Tourism Marketing Committee

I’ve been serving on Destination BC’s Tourism Marketing Committee for the past 4 years. My role is to:

• Provide strategic advice, support, and recommendations to the Board, CEO, and senior staff to help develop a successful, dynamic, and sustainable tourism sector for British Columbia

• Analyze and monitor regional, provincial, and global travel trends and influences, as well as regional, provincial, and global economic and social trends
  Provide feedback and input on multi-year corporate strategies, marketing plans, cost-sharing formulae, as well as tourism performance indicators

• Provide a link to stakeholders and coalesce an industry voice related to tourism issues and opportunities with both a regional and provincial perspective
  Act as a sounding board in the development of programs that align with industry business objectives, capitalize on market opportunities and leverage investments.

• Act as an ambassador and a positive force in fostering industry understanding of Destination BC’s objectives, priorities, and activities
  Provide advice on how to present each of BC’s regions to a world stage